Brand Strategy

Do You Know What Stage Your Business Is In?

Before you move too quickly into strategy development or major organizational change for 2015, I encourage you to ponder an important question. Do you know what stage your business is in? I prepared the chart pictured above as an example to illustrate four possible stages (with hypothetical sales volumes) in which a business might progress…

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Have You Matched Your Sales Funnel to Your Customer’s Purchase Journey?

By now, my guess is you’re outfitted with a world-class Customer Relationship Management (CRM) software that is revolutionizing your business? A super-sized, gazillion dollar industry has led to more collaboration, real-time information and analytics that businesses everywhere hope to leverage to drive revenue. But, is it working for you?  If not, why not? CRM systems have…

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5 Strategic Shifts To Drive Growth In 2015

Do you find yourself frustrated trying to uncover what went wrong with your growth strategy in 2014? Has a recent acquisition failed to deliver the growth you expected? Perhaps you’re getting ready to make another investment and you want to be sure you position the company to capitalize on growth opportunity? It’s these questions that…

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How To Change Entire Industries

If you’re failing to achieve the kind of traction you desire with your business, you may be plugged into the wrong source for growth. Identifying where you will source your growth is one of the most commonly missed steps in designing the right strategy for your business.  Unfortunately, if you fail to get it right, it…

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The Bold Road to Growth

It is fascinating to consider the end-to-end journey a person, business or other endures to move from a current state to an enhanced state of being. Also referred to as change.  Or, better yet, growth. Sequence of events might look something like the following:Urgent trigger event occurs signaling possible need for change Trigger event leads…

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