Brand Strategy

Do You Know What Stage Your Business Is In?

Before you move too quickly into strategy development or major organizational change for 2015, I encourage you to ponder an important question. Do you know what stage your business is in? I prepared the chart pictured above as an example to illustrate four possible stages (with hypothetical sales volumes) in which a business might progress…

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Have You Matched Your Sales Funnel to Your Customer’s Purchase Journey?

By now, my guess is you’re outfitted with a world-class Customer Relationship Management (CRM) software that is revolutionizing your business? A super-sized, gazillion dollar industry has led to more collaboration, real-time information and analytics that businesses everywhere hope to leverage to drive revenue. But, is it working for you?  If not, why not? CRM systems have…

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Choosing The Right Growth Strategy For Your Business

This picture reminds me of all of the extra calories that the fast approaching Holiday season will bring.  I also love the picture, as the choice seems so easy, right?  It doesn’t matter which one you pick, it’s all good stuff inside! When it comes to choosing the right growth strategy for your business, it can be very…

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5 Strategic Shifts To Drive Growth In 2015

Do you find yourself frustrated trying to uncover what went wrong with your growth strategy in 2014? Has a recent acquisition failed to deliver the growth you expected? Perhaps you’re getting ready to make another investment and you want to be sure you position the company to capitalize on growth opportunity? It’s these questions that…

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How Two Come-from-Behind Brands Changed the Game

One brand decided it was time.  The other brand decided to design and build an icon. Last week, two very unlikely brands announced forthcoming innovations that will deliver a higher level of value and consumer experience never before seen in their respective markets. They both raised the bar on their industries and did so with…

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How To Change Entire Industries

If you’re failing to achieve the kind of traction you desire with your business, you may be plugged into the wrong source for growth. Identifying where you will source your growth is one of the most commonly missed steps in designing the right strategy for your business.  Unfortunately, if you fail to get it right, it…

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The Bold Road to Growth

It is fascinating to consider the end-to-end journey a person, business or other endures to move from a current state to an enhanced state of being. Also referred to as change.  Or, better yet, growth. Sequence of events might look something like the following:Urgent trigger event occurs signaling possible need for change Trigger event leads…

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Customer Experience:  Building a Path to Spectacular

Every year (virtually every year!), we reserve the spring break week for Disney World in Orlando, FL. While late for the kids, a favorite experience, without question is the fireworks display every night over the castle in the main park. It’s always interesting to see oodles of family memories being made at ALL times throughout…

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Why You Need to Play Connect Four with Your Children

We recently celebrated summer birthdays for my two boys before school let out so that their friends could attend before summer vacations.  My three older children are now very skilled at strategically hovering during the present opening to find the one gift that the birthday kid does not appear interested-in and are quick to “snatch-and-run”.…

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